Accessible Journeys Magazine

P&G’s inclusive design journey

A group of Tide Evo laundry detergent tile boxes in orange, purple, and blue. An orange circular graphic in the foreground highlights "inclusive tactile symbol and NaviLens code," showcasing the accessible design features on the detergent packaging.

As part of P&G’s inclusive design journey, these accessible features are now built into a range of everyday products across markets, helping make daily routines easier for many consumers.

From tactile symbols to NaviLens, these accessible features are now built into everyday products across global markets, helping make daily routines easier wherever you are.

NaviLens:

Europe:

  • Ariel/Dash/Bold/Fairy Pods in Secure-Clic Box
  • Lenor Unstoppables in card tubes
  • Pantene Miracles
  • UK:
  • Pampers
  • Always Discreet

USA:

  • Tide evo
  • Gain Flings
  • Gemz
  • Always Discreet

Latin America:

  • Gillette Venus

Tactile:

System:

  • Body Wash: 1 vertical line representing 1 body to clean
  • Hand Soap: 2 vertical lines representing 2 hands to clean
  • Shampoo: 4 vertical lines representing lots of hair to clean
  • Conditioner: 8 dots arranged over 2 rows representing lots of hair to moisturize
  • Moisturizer: 1 circle representing 1 face to moisturize
  • Laundry Detergent: a square with a circle inside representing a washing machine with 4 lines for lots to clean

Europe:

  • Ariel/Dash/Bold/Fairy: Pods Secure-Clic box, Powder, Liquid
  • Head & Shoulders shampoo
  • Pantene shampoo
  • Herbal Essences shampoo

North America:

  • Herbal Essences shampoo and conditioner
  • Head & Shoulders / Pantene pump-size shampoo bottles
  • Tide evo
  • Olay Body Wash & Moisturizer

Oral-B Disney Magic Timer